On Catalog, 140 artists have sold over 350 records for more than $1 million combined. Hundreds of musicians are following Allan into this world. Combined, he says he now makes 85% of his living off NFTs. Allan also sells songs individually on the NFT music platform Catalog-which doesn’t require him to surrender the rights to his work. The campaign auctioned off 50% of Allan’s share of future master royalties-with the half he’s keeping a far better deal than most major-label artists receive-while giving him a hefty advance and creative autonomy. He spent months cultivating relationships with NFT enthusiasts, built a community of devoted fans online and then leveraged this popularity to raise 50 ETH ($140,000 on the day of trading) in a one-day campaign to crowd-fund his upcoming album, Overstimulated. ![]() While the pandemic kept Allan largely at home and unable to make money from playing live concerts, he has been selling digital copies of his electronic pop songs as NFTs-non-fungible tokens-for thousands of dollars each. But over the past half year, Allan has turned to a different model that allows him both financial and creative freedom: NFTs.
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